What we do
We specialize in strategic design advisory and technical due diligence, that drives transformative, high-value outcomes across the built environment.
Consultant Advisory
We advise on the strategic optimization and future growth of built assets through design-led investment and innovation.
We leverage our 25 years of delivery insight to assess existing portfolios and guide design investment decisions. We ensure all placemaking, ESG, and design concepts are technically sound and aligned with long-term commercial goals, maximizing asset performance and unlocking enduring strategic value.
Strategic Design
Our strategic solutions define, shape, and validate early-stage design visions. Translating stakeholder complexity into clear, actionable strategies, we establish and review the necessary frameworks to manage risk and govern design quality across complex portfolios. Our work encompasses technical assurance, due diligence, and the rigorous alignment of design with strategic, commercial, and regulatory objectives.
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Services
We provide strategic design solutions tailored for transformative outcomes. Shaping cities, elevating value.
Design Strategy & Vision
Bold, early-stage concepts guided by strategic foresight. We shape design strategies that align with your broader goals, delivering impactful design vision across the built-environment.
Design Mandates & Briefing - Spatial Strategy & Feasibility - Design Governance


Real-Estate Portfolio Design Repositioning
Bespoke design governance and strategic insight to navigate complex real estate challenges, reposition portfolios, unlock value, and embed ESG principles for lasting impact.
Asset Visioning & Value Mapping - Design-Led Portfolio Positioning - Asset Repurposing Strategy
Reimagining, repurposing, and redesigning, places with vision. We elevate sites through design rooted in narrative, identity, and context, where creative strategy meets informed decision-making to unlock long-term value.
Place Audits - Character Assessment - Public Realm Principles
Site Visioning & Placemaking






Strategic Counsel & Technical Due Diligence
We provide impartial strategic counsel and technical due diligence for high-stakes decisions and dispute resolution across the built environment. Leveraging 25 years of direct experience designing and delivering multi-sector buildings and complex masterplan projects, our service translates intricate design governance and real estate challenges into clear, actionable advice. We equip legal teams and asset owners with the authoritative, practical insight gained from decades in the field—the deep understanding needed to effectively mitigate risk and drive successful resolution..
Experience
Trusted by Leading Clients Worldwide for Over 20 Years
Our insight is founded on 20+ years of strategic guidance provided to leading organizations across multi-sector typologies: Commercial Mixed-Use Masterplans, Towers, Residential, Workplace, Retail, Culture, and Education.
Clients, including:
Apple, Bloomberg, Grosvenor Estates, Homes England, Imperial College, Landsec, Minerva Plc, Imperial War Museums, Jersey Development Corporation, Parnas Hotels
With 25 years of experience across multi-sector building and masterplan design strategy and governance.
Design
Designing with Purpose. Shaping the Future.
Consulting
Connect
jf@fieldingdesign.com
Copyright © 2025 JF Design Advisory and Fielding Design. All Rights Reserved.
ADDRESS
Suite RA01, 195-197 Wood Street, London, E17 3NU